Partnership:

National Football League and FedEx

Description:

The NFL teamed with FedEx for a partnership in which FedEx delivered the Lombardi Trophy to the Super Bowl.

FedEx, the Official Delivery Service Sponsor of the NFL, delivered the $50,000 Tiffany & Co. Vince Lombardi Trophy to the Super Bowl in Miami. FedEx designed a special van for the occasion, which fans could take pictures next to the trophy and the van.

This activation happened during the Super Bowl in 2020.

Partnership Opportunity:
National Football League/Sports
Partner/Category:
FedEx /Logistics
Timing:
February 1st Quarter 2020
Target:
Male
Female
Adults
Promotional Elements:
Licensed Product
Branded Content
Media Elements:
In-Game / In-App Integration
Mobile
Online
Signage
Social Media
Transportation
Vehicle Wrap
Created On:
2020-11-30
Last Modified on:
2021-01-11
Companies Involved
Tuck

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