Description:
Ford created the "Ford Football Hall of Fans Contest" in the lead up to the 2020 Super Bowl.
Fans were given the opportunity to win Super Bowl tickets as well as a new 2020 Ford F-F150. Over 150,000 fans entered, but only 3 winners were chosen. At the big game, Ford had a scream machine and fans were able to create custome rally towels. There was also a special Super Bowl LIV F-150 on display for fans to take pictures with.
This promotion ran from July 2019 to the day of the Super Bowl in 2020.
Partnership Opportunity:
National Football League/Sports
Partner/Category:
Ford /Automotive
Timing:
July 3rd Quarter 2019
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
Collectible
Contest / Sweepstakes
Premiums / Giveaways
Collectible
Contest / Sweepstakes
Premiums / Giveaways
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Vehicle Wrap
Online
Signage
Social Media
TV Spot
Vehicle Wrap
Created On:
2020-11-30
Last Modified on:
2020-10-22
Companies Involved
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