Partnership:

National Football League and Lowe's

Description:

Lowe's launched the "Bring It Home" campaign to let customers know that Lowe's has what customers need to get ready for Super Bowl LIV.

Lowe's "Bring It Home" campaign encouraged fans to NFL branded home improvement products to get ready for the game. Lowe's also built a neighborhood inside the Miami Beach Convention Center with 32 custom homes representing the 32 teams in the NFL. Lowe's also had 200 volunteers participate in the 25th Annual Kickoff to rebuild campaign where volunteers replaced roofs, renovated kitchens, and install hurricane impact windowns, wheelchair ramps, paint, landscape and more.

These campaigns happened in 2020 in the weeks leading up to the Super Bowl.

Partnership Opportunity:
National Football League/Sports
Partner/Category:
Lowe's /Retail
Timing:
February 1st Quarter 2020
Target:
Male
Female
Preschool
Kids (6-11)
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-10-22
Companies Involved
Tuck

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