Description:
Sleep Number partnered with the NFL to give every active player a new bed.
All active players were eligible to recieve anew Sleep Number 360 smart bed. This activation was to promote the idea that well-rested players play better, and Sleep Number would be able to track and analyze sleeping patterns and other data.
This activation ran in February of 2018.
Partnership Opportunity:
National Football League/Sports
Partner/Category:
Sleep Number /Household
Timing:
February 1st Quarter 2018
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Premiums / Giveaways
Product Demonstrations / Sampling
Product Demonstrations / Sampling
Media Elements:
In-Game / In-App Integration
Online
Product Giveaways
Signage
Social Media
Online
Product Giveaways
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-10-22
Companies Involved
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