The National Hockey League (NHL) and Dunkin’ Donuts teamed up for a multi-faceted, league-wide partnership, making the chain the official U.S. coffee, donut and breakfast sandwich of the National Hockey League.

The partnership included a series of advertisements featuring Ryan McDonagh, New York Rangers captain, and David Backes, Boston Bruins center, as national brand spokespersons. The brand also had a significant presence across the NHL’s broadcast, digital and social media platforms in the U.S. throughout the season.

In addition, Dunkin’ Donuts was prominently featured via LED signage, Jumbotron displays and on-site activations at several of the NHL jewel events, including the NHL Winter Classic, NHL All-Star Weekend, NHL Stadium series and the NHL’s year-long Centennial celebration.

Rounding out the partnership, Dunkin’ Donuts created NHL team logo donuts, which were available for a limited time throughout the season at participating locations.

The partnership officially launched January 2, 2017, during the Bridgestone NHL Winter Classic outdoor game in St. Louis, Missouri.