Partnership:

NATIONAL TREASURE and TiVo

Description:
Walt Disney Studios partnered with TiVo as well as ten other brands to promote its live-action film NATIONAL TREASURE, in theaters Nov. 19. With an estimated $160 million marketing effort, this was the largest in-house campaign for a Disney live-action film. Among various promotions, TiVo held a contest with a chance of winning a TiVo DVR.
Partnership Opportunity:
NATIONAL TREASURE/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
TiVo /Tech
Timing:
November 4th Quarter 2004
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-28
Companies Involved
Tuck

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