Nationwide Insurance partnered with Amazon for a promotion featuring the Amazon Echo.

As part of the partnerships, customers could join Nationwide and receive a free Amazon Echo Auto, an in-car Amazon Echo. The promotion consisted of Nationwide giving away one million Echo Auto devices to qualifying Nationwide new and existing auto insurance policyholders.

In addition to the giveaway, Nationwide also partnered with Amazon to a skill to Alexa, consisting of three new features. These features were a New Driver Checklist, Nationwide Roadside Assistance and Road Conditions.

The partnership was promoted across social media platforms as well as with a Nationwide TV Spot featuring Peyton Manning and Brad Paisley.