Partnership:

Natural Light and Cash App

Description:
Anheuser-Busch's Natural Light beer teamed up with Cash App, the mobile payment service developed by Square, on a cash giveaway around the Super Bowl on February 3, 2019.

The beer brand "Natty Light" dispersed $53,000 across 151 fans through the payment app, helping them to offset their monthly student debt payment and free up funds for a Super Bowl party.

Fans over age 21 could enter the sweepstakes by sharing their party plans on Twitter, Instagram or Facebook from Jan. 22 through the end of the game. To qualify, contestants had to add the hashtags #NattySB, #Sweepstakes and their Cash App username to their social media post.

The beer brand also pledged to hand out $10 million over the next 10 years to help fans pay down student debt. Each winner received $351, the average monthly student loan payment, during the big game to ensure nothing stops them from throwing that epic party and splurging on the seven-layer dip, an extra order of wings and another rack of Natty.

Partnership Opportunity:
Natural Light/Beverages
Partner/Category:
Cash App /App
Timing:
February 1st Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Premiums / Giveaways
In-Store / Retail
On Pack
Contest / Sweepstakes
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-02-05
Companies Involved
Tuck

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