Description:
NBA 2K19 partnered with Ruffles for the Ruffles Ridge Challenge. Participants who purchased specially-marked Ruffles products and entered a code found on the bags at RufflesRidgeChallenge.com were eligible to win three tiers of prizes. Tier 1 prizes included 1 Million NBA 2K19 Virtual Currency and various gaming systems (PS4, Xbox One), Tier 2 featured headphones and copies of the 2K19 game, and Tier 3 offered branded basketballs and T-shirts. This Instant Win Game was open to legal residents of the United States and District of Columbia, who were 18 years of age or older, and it ran from August 27 to December 31, 2018.
Partnership Opportunity:
Company:
2K
Partner/Category:
Ruffles /CPG
Timing:
August 3rd Quarter 2018
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
On Pack
Contest / Sweepstakes
On Pack
Contest / Sweepstakes
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2018-10-17
Companies Involved
2K
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
