Partnership:

2K and SoundCloud

Description:

2K partnered with SoundCloud for the third-annual '2K Beats: The Search' to discover new musical talent for the chance to have their songs heard by NBA 2K22 players around the world.

The partnership is looking to inspire artists to create new music that has an impact and has the opportunity to be heard by millions of players. The winning artists will have their music featured on the NBA 2K22 soundtrack in 2022.

Emerging artists could submit their original music to 2K and SoundCloud on the official '2K Beats: The Search' website and SoundCloud Repost artists could submit through the Pitch to Partners tab. Aspiring artists could also tag 2K and SoundCloud on social media.

Partnership Opportunity:
/Gaming & Esports
Company:
2K
Partner/Category:
SoundCloud /Music
Timing:
November 4th Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Social Media

Website and Social Media

Created On:
2021-11-17
Last Modified on:
2022-02-11
Companies Involved
2K
2K
Tuck

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