Partnership:

NBA 2K and Ruffles

Description:

Purchase an NBA 2K20 branded bag of Ruffles to receive a Locker Code that unlocks 4x the Virtual Currency multiplier in Ruffles RIDGE Challenge in-game events in NBA 2K20. Available grocery-wide in the US.

 In addition to unlocking 4X the VC (through purchasing a branded bag), consumers will compete in-game to climb the leaderboard in each of our 8 challenges for the chance to be crowned the “Champion of the RIDGE”

After each event, the top 10 players that will be tracked via our in-game leaderboard and will unlock in-game digital rewards.

 

At the end of all 8 challenges, the MVP of the entire tournament will be crowned the Champion of the RIDGE, and earn an experience to NBA All-Star 2020 in Chicago. 

 

Partnership Opportunity:
NBA 2K/CPG
Company:
2K
Partner/Category:
Ruffles /CPG
Timing:
September TBD 2019
Target:
Male
Female
Adults 18-24
Adults 25-34
Promotional Elements:
In-Store / Retail
On Pack
Discount / Special Offer / Promo Code
Media Elements:
Mobile
Online
Signage
Social Media

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2019-12-13
Companies Involved
2K
Tuck

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