Purchase an NBA 2K20 branded bag of Ruffles to receive a Locker Code that unlocks 4x the Virtual Currency multiplier in Ruffles RIDGE Challenge in-game events in NBA 2K20. Available grocery-wide in the US.
In addition to unlocking 4X the VC (through purchasing a branded bag), consumers will compete in-game to climb the leaderboard in each of our 8 challenges for the chance to be crowned the “Champion of the RIDGE”
After each event, the top 10 players that will be tracked via our in-game leaderboard and will unlock in-game digital rewards.
At the end of all 8 challenges, the MVP of the entire tournament will be crowned the Champion of the RIDGE, and earn an experience to NBA All-Star 2020 in Chicago.
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Adults 18-24
Adults 25-34
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