Description:
The NBA teamed with lifestyle brand CASETiFY on a partnership that created exciting and customized merchandise for NBA fans.
The partnership consisted of the NBA collaborating with CASETiFY to create a special line of NBA-inspired accessories for iPhones. These accessories allowed NBA fans to show their team spirit with customized cases and more.
The merchandise launched on February 18, 2021 and was available for purchase at www.casetify.com/nba
Partnership Opportunity:
NBA/Sports
Partner/Category:
CASETiFY /CPG
Timing:
February 1st Quarter 2021
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
On Pack
On Pack
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2021-02-04
Last Modified on:
2021-02-17
Companies Involved
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