Partnership:

NBA and MGM Resorts International

Description:
The National Basketball Association partnered with MGM Resorts International for an exclusive gaming partnership. After the Supreme Court struck down a federal law that effectively banned sports betting in most states, this was the first partnership of its kind with a major sports league in the United States. As part of the deal, MGM used official NBA data on its betting platform and worked with the league to detect and prevent fraud and game-fixing. MGM also had the right to use NBA and WNBA marks and team logos, and collaborated on a coordinated marketing plan with the league.
Partnership Opportunity:
NBA/Sports
Company:
NBA
Partner/Category:
MGM Resorts International /Travel
Timing:
July 3rd Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Other
Media Elements:
Online
Social Media

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-10-16
Companies Involved
NBA
Tuck

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