Description:
The NBA partnered with Michelob Ultra on a promotion that engaged fans virtually as the NBA restarted gameplay without fans due to the coronavirus pandemic.
The partnership consisted of the NBA collaborating with Michelob Ultra to allow fans to attend games digitally. To participate, fans could visit the Ultra Courtside microsite or follow Michelob Ultra's social channels. This would give details on how to win access to the digital fan experience in addition to other giveaways.
Partnership Opportunity:
NBA/Sports
Company:
NBA
Partner/Category:
Michelob Ultra /Beverages
Timing:
July 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Product Giveaways
Social Media
Online
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2020-07-27
Companies Involved
NBA
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