Description:
The NBA collaborated with Mountain Dew on an exciting fan challenge featuring Zion Williamson.
The partnership consisted of the NBA and Mountain Dew unveiling a co-branded web-based mobile game. The partnership tapped into the trend of casual gaming and invited fans to test their basketball skills against NBA star Zion Williamson in the game.
Mountain Dew made the game available via QR codes at select retail locations.
Partnership Opportunity:
NBA/Sports
Partner/Category:
Mountain Dew /Beverages
Timing:
April 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Advergame
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-04-05
Last Modified on:
2021-04-05
Companies Involved
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