Description:
The NBA teamed with New Balance for a multi-year collaboration that made the athletic brand an official marketing partner of the NBA.
Coming on the heels of New Balance's successful relationship with Finals MVP Kawhi Leonard, the partnership with the NBA allowed New Balance to create authentic broadcast, digital and retail content featuring New Balance-sponsored athletes in their official NBA uniforms with team logos.
The partnership between the NBA and New Balance launched officially with New Balances "We Got Now" global brand campaign that featured Kawhi Leonard and aired during the Denver Nuggets at LA Clippers game on February 28, 2020.
Partnership Opportunity:
NBA/Sports
Company:
NBA
Partner/Category:
New Balance /Sporting Goods
Timing:
March 1st Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
In-Store / Retail
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
TV Spot
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Online
Signage
Social Media
TV Spot
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-03-18
Companies Involved
NBA
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