Description:
The NBA partnered with Oura to help facilitate the safe return to basketball operations of its players, coaches and staff.
The partnership consisted of the NBA teaming with Oura Health to provide Oura Rings and health monitoring services to League staff, including players. This partnership allowed NBA players and staff to monitor their health so as to ensure that NBA play could resume safely during the COVID-19 pandemic.
The NBA's partnership with Oura allowed it to reopen while still striving to ensure the health and safety of the players and staff.
Partnership Opportunity:
NBA/Sports
Company:
NBA
Partner/Category:
Oura /Sports
Timing:
June 2nd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Product Demonstrations / Sampling
Other
Product Demonstrations / Sampling
Other
Media Elements:
Mobile
Online
Other
Online
Other
Created On:
2020-11-30
Last Modified on:
2020-07-14
Companies Involved
NBA
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