Partnership:

NBC TV and Jeep

Description:

NBC Universal teamed up with The Jeep Brand, supporting Jeep's "Cherokee Effect," where NBCUniversal talent were placed in custom advertising vignettes featuring the 2014 Jeep Cherokee. Sarah Hyland, Baron Davis, Terrence Jenkins, Kyle Richards and others embarked on adventures enabled by the 2014 Jeep Cherokee as part of the campaign in an on-air and online campaign series. This series began airing December 9, 2013 on Bravo Media, Esquire Network, USA Network and E! They also launched during each star's respective show. http://www.prnewswire.com/news-releases/the-jeep-brand-and-nbcuniversal-launch-strategic-cross-portfolio-partnership-with-cherokee-effect-234599101.html

Partnership Opportunity:
NBC TV/Television
Partner/Category:
Jeep /Automotive
Timing:
December 4th Quarter 2013
Target:
Male
Female
Teens
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-21
Companies Involved
Tuck

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