Description:
During the Final Four of the NCAA Division I Men's Basketball tournament, Buick created the Fandom University.
Buick built a 7,500-square foot "University" complete with faux marble walls, university flags, degrees and more. Lamorne Morris served as the Dean of Students. This activation was all about recruiting new fans and showing them the features of Buicks.
This activation ran in March of 2018.
Partnership Opportunity:
NCAA/Sports
Partner/Category:
Buick /Automotive
Timing:
March 1st Quarter 2018
Target:
Male
Female
Family
Adults
Female
Family
Adults
Promotional Elements:
Branded Content
Collectible
Event / Activation / Experiential
Premiums / Giveaways
Collectible
Event / Activation / Experiential
Premiums / Giveaways
Media Elements:
Celebrity Appearance / Endorsement
Mobile
Online
Signage
Social Media
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Mobile
Online
Signage
Social Media
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2020-11-11
Companies Involved
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
