Keebler and NCAA partnered to promote the sport though a ''College Mascot Rockers'' offer. Images of ''College Mascot Rockers'' were printed on boxes of Town House Crackers. Consumers could receive a the item by mailing in $1.99, 3 UPCs, and an Official Order Form which was found inside the box of Town House Crackers. Consumers had 16 different college mascots to chose from including: Arizona, Kansas and South Carolina. The offer was available until December 31, 2005