Description:
NCAA and Coca-Cola teamed up to promote the FINAL FOUR BASKETBALL SERIES. This was done through the placement of promotional basketball insignia on Coca-Cola Bottles.
Partnership Opportunity:
NCAA FINAL FOUR/Sports
Partner/Category:
The Coca-Cola Company /CPG
Timing:
April 2nd Quarter 2004
Target:
Teens
Adults
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-08-21
Companies Involved
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