Description:
The National Coalition on Aging partnered with Airbnb to address the social isolation among older adults who are quarantining due to COVID-19.
The partnership assisted older adults who were alone during the pandemic. Airbnb provided free access to Online Experiences for older adults across the country through NCOA. Airbnb provided the online content and NCOA provided a network of seniors through senior centers as well as NCOA's national partners.
Airbnb's Online Experiences included various options such as yoga and life coaching as well as a family baking experience. Airbnb distributed coupon codes for these free experiences through NCOA.
Partnership Opportunity:
NCOA/Non-Profit Organizations
Partner/Category:
Airbnb /Travel
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-05-20
Companies Involved
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