Partnership:

The Walt Disney Studios and Red Roof Inn

Description:

Red Roof Inn and Walt Disney Studios partnered for the "Behind the Wheel Sweepstakes" in celebration of the  Blu-Ray/Digital DVD release of NEED FOR SPEED. Users entered the 32 day sweepstakes at behindthewheelsweeps.com. From there, entrants chose a car from a selection of vehicles featured in the film like the Keonigsegg Agera R, Bugatti Veyron, Ford Mustang GT, Shelby GT500, or the Saleen S7 - and then began a digital road rally across the country. 

One Grand Prize winner won 10 free nights at any Red Roof Inn for a road trip across the country just like the characters in NEED FOR SPEED.  The Grand Prize Winner was also awarded a $500 Visa Gift Card and a NEED FOR SPEED Blu-ray Combo Pack.  30 runners-up will win a “Need for Speed” Blu-ray Combo Pack.  The "Behind the Wheel" winners will be selected randomly at the end of the sweepstakes.

Partnership Opportunity:
/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Red Roof Inn /Travel
Timing:
September 3rd Quarter 2014
Target:
Male
Teens
Adults 18-24
Adults 25-34
Adults 45-54
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-10-08
Companies Involved
Tuck

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