Neiman Marcus, in partnership with Brunello Cucinelli, announces the launch of the Muse of the West capsule collection with multi-channel storytelling and experiences.

The special collaboration was a result of the long-standing relationship between the luxury retailer and globally recognized Italian brand. Designed exclusively for the Neiman Marcus customer by sisters and creative partners Carolina and Camilla Cucinelli, the collection was only available at Neiman Marcus stores and on NeimanMarcus.com.

The exclusive collection highlighted the curated assortment of luxury women's ready-to-wear fashion, shoes, and accessories that Neiman Marcus is known for. The 360-degree marketing campaign included an original video featuring Carolina and Camilla Cucinelli and additional custom digital content. The cinematic video captured the pure beauty of endless plains and characteristic ranches, fused with autumnal colors that tinge authentic Tuscan landscapes with warm and rich sensations.

To celebrate the launch, Neiman Marcus and Brunello Cucinelli hosted top customers for an intimate evening overlooking idyllic, vast rolling hills at the hundred-acre RoadRunner Ranch in Dallas. Featured Italian-style aperitivo and cuisine, a model presentation, and private screening of the campaign video under the stars, the reception paid homage to both the Italian and Texan heritages of Brunello Cucinelli and Neiman Marcus.

The collection took inspiration from nuances and textures typical of the American West and reinterpreted them. Outerwear embraced the cooler parts of the season, from a reinvented version of the iconic denim jacket and a suede duster, to quilted gilets and enveloping cardigans. The collection also featured exquisitely feminine details on lightweight shirts, and a versatile selection of dresses and accessories. The mood of the western inspiration was captured through pointed ankle boots, riding-style boots, loafers, sneakers, and sporty clogs. Bags in different sizes and combinations of leather bring the warmest hues to the forefront. Wide or masculine-inspired belts complete the lineup, together with leather gloves and hats.