Description:
Netflix is drumming up buzz for the third season of BRIDGERTON with a new beauty collaboration.The entertainment giant has teamed with Bath & Body Works on a collection of 32 stock keeping units that span seven different categories, including body care, candles, soaps and hand sanitizers, in five different scents which take cues from the show, including a tea fragrance called Queen Charlotte's Tea, a range scented after a study in the Bridgerton House, and hero fragrance Diamond of the Season. The products arrive in-store and online on March 25.
Partnership Opportunity:
Bridgerton/Streaming
Company:
Netflix
Partner/Category:
Bath & Body Works /Health & Beauty
Timing:
March 1st Quarter 2024
Target:
Male
Female
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Female
Adults
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Promotional Elements:
In-Store / Retail
Licensed Product
On Pack
Licensed Product
On Pack
Media Elements:
Online
Social Media
Social Media
Created On:
2024-03-12
Last Modified on:
2024-07-23
Companies Involved
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