Partnership:

Netflix and Halston

Description:

Netflix partnered with American luxury brand Halston on a collaboration promoting the streaming series HALSTON based on the luxury brand's founder.

The partnership consisted of Netflix working with Halston to create a 10-piece capsule collection of gowns inspired by the series. For fans of the series who fell in love with a gown, this partnership allowed those fans to own it. The items were made available for preorder in June 2021. 

All the designs were inspired by the archival designs showcased in the series HALSTON, a biopic about the designer who launched the fashion house. The pieces in the collection were priced between $995 and $1,595.

Partnership Opportunity:
Netflix/Streaming
Partner/Category:
Halston /Fashion
Timing:
May 2nd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Other
Media Elements:
Mobile
Online
Other
Created On:
2021-05-21
Last Modified on:
2021-05-28
Companies Involved
Tuck

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