Partnership:

Netflix’s BRIDGERTON and The Republic of Tea

Description:

Republic of Tea partnered with Netflix’s popular show BRIDGERTON to create a special blend for a BRIDGERTON Tea.

In the popular Netflix series, many of the residents of the ‘ton love tea (it is de rigueur for sure). In honor of the characters’ love of tea, The Republic of Tea introduced five limited-edition teas, all inspired by the show. Each flavor was named after a character and featured their picture on the tin label:

  • Anthony and Kate Spiced Chai: This tea is a “rich and formidable cup”, filled with many delectable spices such as cinnamon, ginger, cardamom, cloves, and black pepper. It is recommended that this chai be prepared the traditional way: with warm milk and a bit of honey.
  • Duke and Duchess Honey Breakfast Tea: This strong black tea is infused with sweet honey notes, as well as blackberry and vanilla flavors. It was suggested that this tea went best with a spoonful of warm milk.
  • Featherington’s Blood Orange Mimosa Tea: This caffeine-free flavor was a ruby-colored hibiscus tea with essences of champagne and blood orange.
  • Queen’s Cake Vanilla Fruit Tea: A tea fit for a queen! This herbal tea was infused with vanilla, sweet black currants, and lemon.
  • Whistledown Punch Hibiscus Iced Tea: There was no character on this tea tin to keep the identity of Lady Whistledown a secret! This caffeine-free flavor iced tea featured hibiscus blossoms and a blend of citrus and pineapple.
  • Also included in the collection was Bridgerton White Honey for Tea, raw and unfiltered honey that could be stirred into any tea to enhance the flavor.


Individual tea tins were sold at specialty tea shops around the US for a limited time, and tea gift boxes, sets of tea with a mug, and a daily planner could be purchased on the Republic of Tea's Bridgerton Teas webpage.

Partnership Opportunity:
Netflix’s BRIDGERTON/Streaming
Partner/Category:
The Republic of Tea /Beverages
Timing:
2022
Target:
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Collectible
In-Store / Retail
Licensed Product
On Pack
Product Bundle
Media Elements:
Micro site
Online
Social Media

Website and Social Media

Created On:
2022-03-25
Last Modified on:
2022-04-05
Companies Involved
Tuck

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