Partnership:

Netflix's GLASS ONION: A KNIVES OUT MYSTERY and Outback Steakhouse

Description:

Outback Steakhouse teamed up with Netflix for the December 23, 2022 premiere of Rian Johnson’s GLASS ONION: A KNIVES OUT MYSTERY on the streaming service.

As the home of the Bloomin’ Onion, Outback was encouraging food lovers to immerse themselves in the Glass Onion by ‘murdering’ an onion and #DestroyingTheEvidence – because every good murder mystery needs a cover up. For their part, Outback rewarded fans who murdered a Bloomin’ Onion with a free Bloomin’ Onion upon their next visit.

To claim their onion, customer's simply uploaded a video of them destroying their receipt (ex. rip it to shreds, throw it in a volcano, bury it in your backyard) and they got a free Bloomin’ Onion at Outback Steakhouse.

Partnership Opportunity:
Netflix's GLASS ONION: A KNIVES OUT MYSTERY/Streaming
Partner/Category:
Outback Steakhouse /Dining
Timing:
December 2022
Target:
Male
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Branded Content
Discount / Special Offer / Promo Code
In-Store / Retail
Premiums / Giveaways
Media Elements:
Online
Product Giveaways
Social Media
TV Spot
Created On:
2022-12-07
Last Modified on:
2022-12-08
Companies Involved
Tuck

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