Partnership:

Netflix's GLASS ONION: A KNIVES OUT MYSTERY and Van Leeuwen Ice Cream

Description:

Ahead of the launch of GLASS ONION: A KNIVES OUT MYSTERY on Netflix, the streamer partnered with Van Leeuwen to launch a new, limited-edition flavor — described as their most "killer" yet — to celebrate the latest Benoit Blanc mystery. The ice cream brand announced their new Glass Onion ice cream flavor which was  available beginning December 12th, 2022.

The dessert was described as being "full of mysterious yet delicious" ingredients, all of which paid homage to Glass Onion. The ice cream contained Van Leeuwen's signature vanilla ice cream, a touch of greek yogurt to transport you to the world of the film, honeycomb candy that gave a glass-like crunch, and it's all topped off with a swirl of bourbon, caramelized onion jam. The brand even had a little fun challenging the film's cast and filmmaker Rian Johnson to a taste test. 

Fans could get their hands on this new, limited-edition flavor both by the scoop and by the pint at Van Leeuwen locations in New York City and Los Angeles. It's also was available for shipping starting Monday, December 12th, 2022. Additionally, Netflix and Van Leeuwen gave away free mystery scoops in Los Angeles on December 16th, 2022 at the Glass Onion Live Experience and in New. York City on December 23rd, 2022 in Union Square.

Partnership Opportunity:
Netflix's GLASS ONION: A KNIVES OUT MYSTERY/Streaming
Partner/Category:
Van Leeuwen Ice Cream /Dining
Timing:
December 4th Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
In-Store / Retail
On Pack
Premiums / Giveaways
Media Elements:
Mobile
Online
Social Media
TV Spot
Created On:
2022-12-13
Last Modified on:
2022-12-15
Companies Involved
Tuck

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