Liquid Death and Zack Snyder have built devoted fandoms by being wildly entertaining without adhering to traditional norms. So for this partnership we brought Liquid Death into Snyder’s latest filmic endeavor, Rebel Moon.

Rebel Moon’s story centers around one planet's noble fight against an invading sinister military force named The Motherworld. While most brands would side with the rebels fighting to save their planet, Liquid Death describes itself as a corporation set on world domination. As such, they chose to align themselves with the evil. Set in the Rebel Moon world, the spot positions Liquid Death as the drink of choice for the bad guys and satirizes stereotypical big budget heritage beer ads.

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