Domino’s isn’t just a beloved pizza brand, they’re equally known for press-worthy innovations when it comes to ordering, from their Pizza Tracker to Emoji Ordering. So when we teamed up with Domino’s for Stranger Things season 4, we decided to bring the mysterious powers of Hawkins National Lab to a real-world pizza ordering experience.

The Mind Ordering App allows fans to use "telekinetic" powers and order pizza with their "mind." Mind Ordering is a fully immersive experience that places users as “test subjects” inside Hawkins Lab and directly into the world of Stranger Things. The campaign included: 200MM retro pizza boxes, a long-form video featuring characters Dustin and Lucas, a 12-week national broadcast campaign, a TikTok challenge, and Snapchat AR experience. Needless to say, fans' minds were blown.