Partnership:

Netflix's STRANGER THINGS and Domino's

Description:

Domino's Pizza teamed up with Netflix's STRANGER THINGS to introduce the new mind ordering app. 

Domino's mind ordering app was an immersive experience which placed "test subjects" inside Hawkins National Lab in Hawkins, Indiana – transported them to the center of "Stranger Things" in 1986. Users could explore the lab, uncover Easter eggs, use their telekinetic powers to gain control of certain objects and place a Domino's Easy Order. How? Domino's mind ordering app used facial recognition and eye-tracking technology to allowed test subjects to use their "powers" to order pizza by making certain facial expressions and head movements.

Partnership Opportunity:
Netflix's STRANGER THINGS/Streaming
Partner/Category:
Domino's /Dining
Timing:
June 2nd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
App
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2022-06-28
Last Modified on:
2022-06-30
Companies Involved
Tuck

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