Partnership:

New Orleans Saints and Caesars Entertainment

Description:

The NFL's New Orleans Saints partnered with Caesars Entertainment on a long-term partnership that included the naming rights to their stadium.

The partnership consisted of a 20-year, exclusive naming-rights partnership that rebranded the Saints' stadium as the Caesars Superdome. This partnership promoted Caesars at all Superdome events including Saints home football games as well as Super Bowl LIX in February 2025.

Additionally, the Caesars Superdome hosted NCAA Mens' events, college football games and a variety of concerts.

Partnership Opportunity:
New Orleans Saints/Sports
Partner/Category:
Caesars Entertainment /Travel
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Created On:
2021-07-26
Last Modified on:
2021-07-26
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.