Description:
The NFL's New Orleans Saints partnered with Caesars Entertainment on a long-term partnership that included the naming rights to their stadium.
The partnership consisted of a 20-year, exclusive naming-rights partnership that rebranded the Saints' stadium as the Caesars Superdome. This partnership promoted Caesars at all Superdome events including Saints home football games as well as Super Bowl LIX in February 2025.
Additionally, the Caesars Superdome hosted NCAA Mens' events, college football games and a variety of concerts.
Partnership Opportunity:
New Orleans Saints/Sports
Partner/Category:
Caesars Entertainment /Travel
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Adults
Female
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Online
Signage
Created On:
2021-07-26
Last Modified on:
2021-07-26
Companies Involved
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