Warner Bros. Pictures teamed up with Disaronno to promote the theatrical release of NEW YEAR`S EVE. The cross-promotion involved a TV spot, Facebook page, and sweepstakes. Participants could enter Disaronno`s NEW YEAR`S EVE Sweepstakes for a chance to spend New Year`s Eve in New York City for free, a prize worth $9,000. One (1) Grand Prize Winner received a 4 day/3 night trip for the Winner and three (3) guests to New York, New York for New Year`s Eve 2011. Grand Prize package included: round-trip economy airfare from the major commercial airport nearest to Grand Prize Winner`s residence, double occupancy hotel accommodations for three (3) nights, and a total of Two Thousand Dollars ($2,000) spending money awarded in the form of a check made payable to the Grand Prize Winner.