Partnership:

New York Jets and MGM Resorts

Description:
The New York Jets of the NFL teamed with Las Vegas-based casino operator MGM Resorts for a multiyear partnership to promote its properties and mobile app to fans. MGM’s partnership with the Jets included giving fans access to an enhanced mobile game that could be played through the team’s app. Marketing aspects, such as signage at MetLife Stadium and advertising, were also included. MGM Resorts also sponsored and received access to the Jets’ production studio at the team’s facility, and Play MGM Studio was made the year-round multimedia home for team content. The casino giant also provided various hospitality opportunities for Jets season-ticket holders and Jets Rewards members.
Partnership Opportunity:
New York Jets/Sports
Company:
NFL
Partner/Category:
MGM Resorts /Other
Timing:
October 4th Quarter 2018
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Product Bundle
Other
Media Elements:
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-06
Companies Involved
NFL
Tuck

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