The NFL partnered with Pepsi for a promotion celebrating the National Football League's 100th Season.
As part of the partnership, Pepsi spotlighted fan and player celebrations throughout the season. The "Always Be Celebrating" campaign showcased memorable endzone dances by players as well as fan reactions on the jumbotron.
Throughout the NFL 100 season, Pepsi's campaign will include a Touchdown Slide TV spot, a Pepsi Cause for Celebration program with United Way Worldwide, a collectible can celebrating the champion New England Patriots, a spotlight of the Pepsi Super Bowl half-time show, a partnership with NBC Sunday Night Football, the Pepsi Rookie of the Year award as well as player and team celebrations.
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