Description:
The NFL partnered with AB InBev's Babe to make it the official wine sponsor of the NFL.
The partnership consisted of AB InBev collaborating with the NFL to promote its wine-in-a-can brand Babe. The co-branded campaign was launched with a video featuring Kayla Nicole, host and girlfirend of Kansas City Chiefs player Travis Kelce, showing "how football does wine."
The red wine was also sold in NFL stadiums for a dozen teams. The co-branded campaign also included NFL events such as the Pro Bowl and Super Bowl.
Partnership Opportunity:
NFL/Sports
Company:
NFL
Partner/Category:
Babe /Beverages
Timing:
October 4th Quarter 2019
Target:
Male
Female
Teens
Adults
Female
Teens
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Product Demonstrations / Sampling
Other
Event / Activation / Experiential
Product Demonstrations / Sampling
Other
Media Elements:
Mobile
Online
Product Placement
Other
Influencers / Brand Ambassadors
Online
Product Placement
Other
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2020-07-13
Companies Involved
NFL
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