Partnership:

NFL and Bud Light

Description:

The NFL partnered with Bud Light on a promotion celebrating the return of the NFL season.

The partnership consisted of Bud Light unveiling the "Bud Light Showtime Cam" in NFL Stadiums throughout the season. The "Bud Light Showtime Cam" would celebrate key moments in games by showing players as well as fans cheering on their team.

There was also the opportunity for fan participation with the #ShowtimeCam and #BudLightSweepstakes hashtags. Fans could use these to tag their tweets for the chance to participate in the Showtime Cam during one regular season game. Bud Light chose a winner a week between September 11 and January 1.

Partnership Opportunity:
NFL/Sports
Company:
NFL
Partner/Category:
Bud Light /Beverages
Timing:
September 3rd Quarter 2020
Target:
Male
Female
Family
Promotional Elements:
Branded Content
Contest / Sweepstakes
Premiums / Giveaways
Media Elements:
Mobile
Social Media
Created On:
2020-11-30
Last Modified on:
2020-09-11
Companies Involved
NFL
Tuck

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