Partnership:

NFL and Caesars Entertainment

Description:
The National Football League partnered with Caesars Entertainment to make the gaming giant the first-ever "Official Casino Sponsor of the NFL." The multiyear sponsorship began during the 2019 playoffs and gave Caesars exclusive rights to use NFL trademarks -- including "Super Bowl" -- in the United States and United Kingdom. NFL trademarks did not appear in Caesars sportsbooks, however. The NFL-Caesars partnership was for casino gaming only and did not include sports betting, daily fantasy or hotel/resorts. That also applied to the seven NFL franchises that already had partnerships with Caesars Entertainment - the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders and Philadelphia Eagles.
Partnership Opportunity:
NFL/Sports
Company:
NFL
Partner/Category:
Caesars Entertainment /Travel
Timing:
January 1st Quarter 2019
Target:
Male
Female
Adults
Promotional Elements:
Other
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-01-04
Companies Involved
NFL
Tuck

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