The National Football League partnered with Caesars Entertainment to make the gaming giant the first-ever "Official Casino Sponsor of the NFL." The multiyear sponsorship began during the 2019 playoffs and gave Caesars exclusive rights to use NFL trademarks -- including "Super Bowl" -- in the United States and United Kingdom. NFL trademarks did not appear in Caesars sportsbooks, however. The NFL-Caesars partnership was for casino gaming only and did not include sports betting, daily fantasy or hotel/resorts. That also applied to the seven NFL franchises that already had partnerships with Caesars Entertainment - the Atlanta Falcons, Baltimore Ravens, Chicago Bears, Indianapolis Colts, New Orleans Saints, Oakland Raiders and Philadelphia Eagles.