Description:
FedEx Partnered with the NFL for the 2003 season. FedEx broke the first spot for its new campaign, "Relax, it`s FedEx," during the telecast on ABC, which took place at FedExField.. The launch also coincides with the decision by FedEx to extend its sponsorship of the NFL for three years. The campaign showed how FedEx solves problems for businesses, both large and small, using the full range of FedEx air, ground, freight and international delivery services, marking the first time that FedEx has highlighted services such as FedEx Freight and FedEx Home Delivery in a broadcast campaign. In all, eight, 30-second spots featuring the tagline, "Relax, it`s FedEx," will air nationally on network and cable.
Partnership Opportunity:
NFL/Toys
Company:
NFL
Partner/Category:
FedEx /Logistics
Timing:
2nd Quarter 2003
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-09-29
Companies Involved
NFL
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