By registering online participants could earn participation points through a system consistent with the NFL football theme: Tuchdown-(6) points were scored when a customer achieved one of four shipping volume thresholds, Field Goal – (3 points) awarded for completing full online survey, Extra Point – (1 point) awarded for “mini” survey. 45,000 NFL/Fedex prizes were awarded during this promotion for game registration, survey completion and point accumulation.