The NFL partnered with Jersey Mike's Subs on a 14-week college tailgate tour. 

The partnership consisted of Jersey Mike's placing a branded trailer in high traffic locations on 16 college campuses. Fans were then able to enjoy a free sub when they downloaded the Jersey Mike's app or signed up for the MyMike;s reward program. The tailgate party featured an outdoor lounge area where fans played lawn game, entered giveaways and used a custom Snapchat geofilter. Each event also gave fans a chance to win four tickets to a 2020 NFL game including airfare for the winner and three guests. 

The Tailgate tour visited the following campuses:

• Michigan State University
• University of Michigan
• University of Oregon
• University of Washington
• University of Southern California
• San Diego State University
• The University of Utah
• University of Colorado Boulder
• The University of Tennessee, Knoxville
• The University of Oklahoma
• The Ohio State University
• University of South Carolina
• University of Florida
• University of Houston
• University of Georgia
• Pennsylvania State University