The NFL partnered with Lowe's for a promotion celebrating the football league's 100th season.
The promotion consisted of "NFL Homegating Makeovers by Lowe's" which gave fans advice on how to prepare and decorate their homes for "homegating" during the football season.
Th partnership was promoted with a series of online videos highlighting a line of NFL-themed products available at Lowe's stores nationwide. The collection included over 10,000 licensed NFL products sold at Lowe's locations.
The partnership and promotion was brought about through a collaboration with YouTube DIYer Monica Mangin as well as three NFL teams: the Caroline Panthers, Dallas Cowboys and Philadelphia Eagles.
Female
Teens
Family
Adults
Branded Content
In-Store / Retail
Other
Online
Signage
Social Media
Other
Were you involved in this partnership?
Click this button to tag yourself on this partnership.
I worked on this program
(add to your profile)
Chat
