Partnership:

NFL and Marriott International

Description:

NFL and Marriott International teamed up for the seventh time to give fans access to exclusive events and moments. This year’s partnership offered fans and loyal guests VIP gameday experiences as well as the chance to wake up on the field at Super Bowl LII with the “Courtyard’s Super Bowl Sleepover Contest”. Marriott also gave fans the chance to experience the prize through a fully customized 4D virtual reality dome that made them feel like they were standing on the field at the Super Bowl stadium on September 28, 2017 in the Flatiron District of New York.


Rounding out the partnership, Marriott Rewards invited members to bid on the opportunity to have a weekly phone call with NFL Insider Adam Schefter throughout the season to get the latest behind the scenes information, along with fantasy football tips, advice and strategy. Additionally, loyalty members could enjoy: NFL Films, gameday experiences for the select NFL teams including the Denver Broncos, Green Bay Packers, Minnesota Vikings and Washington Redskins, as well as NFL Shop and Merchandise perks.
Partnership Opportunity:
NFL/Sports
Company:
NFL
Partner/Category:
Marriott International /Travel
Timing:
3rd Quarter 2017
Target:
Male
Female
Promotional Elements:
Branded Content
Contest / Sweepstakes
Event / Activation / Experiential
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Email
Micro site
Mobile
Online
Product Placement
Product Giveaways
Social Media
Created On:
2020-11-30
Last Modified on:
2017-11-01
Companies Involved
NFL
NFL
Tuck

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