The NFL teamed with Reddit for a far-reaching marketing partnership ahead of the league's 100th season.

A key facet of the partnership saw the NFL host more "Ask Me Anything" sessions in which Reddit users could directly and publicly interact with members of the NFL. The partnership featured active players, NFL legends, league representatives and club representatives in AMAs throughout the NFL season.

The AMA video series was distributed on Reddit as well as on digital and social platforms of the league and its teams. This video series also presented an opportunity for brands to sponsor the videos.