Description:
The NFL and the Roc Nation have partnered together in celebration of the NFL's 100th season.
The partnership consisted of Roc Nation being named the league's official "live music entertainment strategists." Roc Nation consulted the NFL on artist selections for all NFL tent-pole performance, including the Super Bowl. Additionally, Roc Nation will produce "songs of the Season," a season-long initiative that showcased musicians and their work via NFL promotions and digital streaming platforms.
Partnership Opportunity:
NFL/Sports
Company:
NFL
Partner/Category:
Roc Nation /Music
Timing:
September 3rd Quarter 2019
Target:
Male
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Female
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
Other
Event / Activation / Experiential
Premiums / Giveaways
Other
Media Elements:
Micro site
Mobile
Online
Social Media
Other
Celebrity Appearance / Endorsement
Mobile
Online
Social Media
Other
Celebrity Appearance / Endorsement
Created On:
2020-11-30
Last Modified on:
2019-09-26
Companies Involved
NFL
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