NFL and Saweetie, Intuit & Roblox


The National Football League announced plans for the Saweetie Super Bowl Concert Presented by Intuit on Roblox.

Starring Warner Records hip-hop artist Saweetie, the free virtual concert was an official part of the NFL's Super Bowl LVII event line-up. It took place in Warner Music Group's Rhythm City, a first-of-its-kind music-themed social roleplay experience on Roblox that was announced earlier in the week.

Saweetie performed a family-friendly, fully motion-captured performance featuring her hit singles including "Tap-In," that brought the excitement of an NFL Super Bowl musical performance to millions of fans in the metaverse.

The virtual concert celebrated Super Bowl LVII and promoted a message of female empowerment to all tuning in.

The virtual concert premiered on Friday, Feb. 10 at 7 p.m. ET/4 p.m. PT and re-aired every hour on the hour until Sunday, Feb. 12. The concert was also paired with a collection of digital items that was sold on the Roblox marketplace.

In addition to the virtual concert, the NFL also launched Super NFL Tycoon on Roblox presented by Intuit on Saturday, February 4. The NFL's latest experience on Roblox allowed millions of users to live the fantasy of being an NFL team owner and practice important financial and business skills with Intuit's help. Super NFL Tycoon simulated an authentic business experience, from drafting a team and building an "Intuit Stadium," to managing cash flow, payroll, taxes and customer acquisition with the help of Intuit's products. For the upcoming virtual concert, users were able to move between Super NFL Tycoon and Rhythm City through a designated portal to allow for easy access between the experiences.

The Saweetie Super Bowl Concert, Super NFL Tycoon, and Rhythm City are all experiences developed in partnership with Gamefam, a leading gaming and content company across metaverse platforms.

Partnership Opportunity:
Saweetie, Intuit & Roblox /
February 2023
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Celebrity Appearance / Endorsement
In-Game / In-App Integration
Social Media
Created On:
Last Modified on:
Companies Involved

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