National Football League and Campbells Soup teamed up to promote NFL-PROBOWL with the "Chunky PROBOWL Sweepstakes." Consumers who particapated in Campbell's Click for Cans program to help end hunger by selecting their favorite NFL team in weekly matchups were automatically entered into the sweepstakes. A winner was randomly drawn and received a 4-day trip for two to the 2009 NFL PROBOWL in Hawaii. The sweepstakes lasted from August 28, 2008 through December 31, 2008.