Partnership:

NFL PRO-BOWL and Campbell's Soup

Description:
National Football League and Campbells Soup teamed up to promote NFL-PROBOWL with the "Chunky PROBOWL Sweepstakes." Consumers who particapated in Campbell's Click for Cans program to help end hunger by selecting their favorite NFL team in weekly matchups were automatically entered into the sweepstakes. A winner was randomly drawn and received a 4-day trip for two to the 2009 NFL PROBOWL in Hawaii. The sweepstakes lasted from August 28, 2008 through December 31, 2008.
Partnership Opportunity:
NFL PRO-BOWL/Sports
Company:
NFL
Partner/Category:
Campbell's Soup /CPG
Timing:
4th Quarter 2008
Target:
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-06
Companies Involved
NFL
Tuck

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