Description:
The NHL partnered with Little Caesars to make the pizza chain the Official Pizza Delivery of the NHL in a multi-faceted promotion.
The partnership consisted of Little Caesars being promoted across a variety of NHL events and marketing campaigns. Little Caesars branding was displayed during every game of the 2020 Stanley Cup Qualifiers and 2020 Stanley Cup Playoffs as well as exhibition games. Little Caesars recieved premium placement in these games with a corner in-ice ad position.
The partnership ran through the 2020-2021 hockey season.
Partnership Opportunity:
NHL/Sports
Company:
National Hockey League (NHL)
Partner/Category:
Little Caesar's /Dining
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Event / Activation / Experiential
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-05
Companies Involved
National Hockey League (NHL)
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