Partnership:

NICKELODEON and General Motors

Description:
General Motors and NICKELODEON partnered up to reach consumers across multiple platforms. Consumers who visited nickjr.com to test the new PhatNoise technology had a chance to enter a sweepstakes to win a new Chevrolet Uplander LT and a vacation at the new NICKELODEON Family Suites by Holiday Inn. The winner was able to bring up to threee guests and received $500 spending money. The sweepstakes was open to consumers 21 years or older. The sweepstakes ran from May 27 through July 31, 2005.
Partnership Opportunity:
NICKELODEON/Television
Company:
Paramount Consumer Products & Experiences
Partner/Category:
General Motors /Automotive
Timing:
Summer 2nd Quarter 2005
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2005-07-13
Tuck

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