Partnership:

NIGHT AT and Guinness

Description:
The Guinness Storehouse teamed up for an online contest with AirBnB’s “Night At” global series. As promoted on its own website, on Time.com and around the world, the contest offered one beer enthusiast and a friend a free night in the Guinness Gravity Bar, which featured a “perfect pint” – shaped bed, a panoramic view, and a Guinness tasting bar with a private butler. The experience also included access to the Guinness Storehouse and St. James Gate Brewery, as well as a six-course meal complete with Guinness pairings. To enter, fans had to answer the question, “What makes you the world’s biggest Guinness fan?” One winner got the opportunity to step into the brand founder’s shoes and hold the keys to everything a Guinness enthusiast would appreciate.
Partnership Opportunity:
NIGHT AT/Tech
Partner/Category:
Guinness /Beverages
Timing:
March 1st Quarter 2017
Target:
Male
Female
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Premiums / Giveaways
Premiums / Giveaways
Media Elements:
Email
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-12-12
Companies Involved
Tuck

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